Below are some of my expirations and low fidelity designs that did not meet user needs and possible requirements:
This design includes clearly labelled features at the top and has generally received favourable feedback for its simplicity and effective use of white space which may appeal to sponsors for advertising purposes. However, it suffers from a lack of hierarchy, as the ‘order tickets’ function which is the primary tasks appears less significant than the section below it diverting users attention to another aspect. Furthermore, the ‘accessibility’ button is challenging to locate, and some users may not have the time or effort to search for it.
Unexpectedly, this design received a much more favourable feedback than the previous design despite lacking the ‘accessibility’ feature. Furthermore, the primary task is hard to navigate as the ‘TICKETS’ button is situated on a large image that highlights the festival. After further analysis I have chosen to reject this design because the ‘TICKETS’ button does not function as a clearly identifiable clickable element which may delay some users from locating it and potentially lead to a less satisfactory user experience. Additionally, the absence of an accessibility section is concerning, as certain user groups require additional information.
While these are low-fidelity prototypes intended to provide a fundamental representation of an initial design concept and user experience, I ensured that they effectively assess the idea, identify shortcomings, and highlight potential challenges. Additionally, they help eliminate product designs that do not resonate with users. This stage is vital for progressing to high-fidelity designs, as it establishes a foundation for further development of the user experience. Few benefits of a low fidelity design:
- Theas allowed to collect relevant user feedback quickly.
- Allows to reduce risk.
- Allows for quick adjustments.
Reference
Figma – Low Fidelity Prototyping (2025) https://www.figma.com/resource-library/low-fidelity-prototyping/ [Accessed 02/03/25]