For the brand guidelines I have chosen to utilise a straightforward yet impactful font Arial Black to effectively convey the message. Additionally, I have incorporated subtle elements of the Adelia font to soften the overall appearance and enhance visual appeal. Regarding the colour scheme I opted for light greens, as green symbolises growth which I believe is an excellent representation of the brand’s development throughout these branding guidelines.
In developing the new branding I conducted primary research to understand how users perceive colour and typography in connection with Clout Festival and rap/trap music genre (Design Research) . Using this insight I crafted an initial draft of the colour palette font choices and logo which are featured in this Brand Guidelines.
Narrated video running through your High Fidelity interactive Figma website design and how this addresses the UX and UI needs for this assignment.
If video does not work here’s the link – https://youtu.be/BHgRG0nzGa8
Narrated video running through your High Fidelity interactive Figma app design and how this addresses the UX and UI needs for this assignment based on your research and requirements analysis.
If video does not work here’s the link – https://youtu.be/mf1_nyMamBQ
Figma Links
Images reference
Line Up Page (website + app)
GQ – Young Thug (2015) – https://www.gq.com/story/young-thug-slime-season-something-else-extraordinary [Accessed 9/05/2025]
Spotify – Ken Carson (2025) – https://www.google.com/search?client=opera&q=KEN+CARSON&sourceid=opera&ie=UTF-8&oe=UTF-8#vhid=cqFn0e6_HDvm9M&vssid=_BSEjaJjHGqLrhbIP99eH8AU_58 [Accessed 9/05/2025]
Lake Views – Yeat (2022) – https://lohslakeviews.com/3608/features/yeat-dominates-top-charts/ [Accessed 9/05/2025]
SoundCloud – Lil Tecca (2024) – https://soundcloud.com/lilrarrii/lil-tecca-how-im-feelin [Accessed 9/05/2025]
Canada Billboard – Denzel Curry (2024) –https://ca.billboard.com/music/rb-hip-hop/denzel-curry-dates-2025-mischievous-south-world-tour-1235832907/ [Accessed 9/05/2025]
GQ – A$AP FERG (2016) – https://www.gq.com/story/asap-ferg-always-strive-and-prosper [Accessed 9/05/2025]
Interview magazine – Nettspend (2024) – https://www.interviewmagazine.com/music/so-many-feelings-meet-nettspend-gen-zs-underground-savior [Accessed 9/05/2025]
VOGUE – A$AP Rocky (2015) – https://www.vogue.com/article/asap-rocky-new-album-kanye [Accessed 9/05/2025]
NEWS SECTION (website + app)
Vibefm – JD Clout Festival 2024 (2024) – https://www.vibefm.pl/dzieje-sie/jd-clout-festival-2024-energia-szalenstwo-i-prawdziwy-ogien-muzyczna-delegacja-z-ameryki-nie-zawiodla-aa-YggY-UjN4-asgd.html[Accessed 9/05/2025]
Viberate – Clout Festival (2024) – https://www.viberate.com/festival/clout-festival/ [Accessed 9/05/2025]
Shazam – Lil Tecca concert (2025) – https://www.shazam.com/event/dc6ea359-8fc7-40f8-b13c-54561d2a7d2c [Accessed 9/05/2025]
GoOut – Playboi Carti (2025) – https://goout.net/en/playboi-carti/pzvngwf/ [Accessed 9/05/2025]
3D Plans – Site Map (2025) – https://3dplans.com/products/2d-realistic-site-map/ [Accessed 9/05/2025]
Freepik – Huddie (2025) – https://www.freepik.com/premium-psd/black-hoodie-mockup-classic-comfortable-stylish-apparel_409093731.htm#fromView=keyword&page=1&position=7&uuid=72259808-92bc-4eeb-a9d9-8b0661760787&query=Hoodie+Png [Accessed 9/05/2025]
Freepik – Tshirt Png (2025) – https://www.freepik.com/premium-psd/studio-shot-black-tshirt-white-background_386352505.htm#fromView=keyword&page=1&position=10&uuid=7c3ce590-7f6a-4461-9aa7-9ced7d337969&query=Blank+T+Shirt+Png [Accessed 9/05/2025]
PixelSquid – Glasses PNG & PSD (2025) – https://www.pixelsquid.com/png/glasses-2429870368907859421?image=G03 [Accessed 9/05/2025]
Digital Citizen – Iphone Home screen (2023) – https://www.digitalcitizen.life/customize-iphone-home-screen/ [Accessed 9/05/2025]