An increasing number of platforms are being developed specifically for short content and this trend is rapidly gaining momentum. Consequently, more companies and businesses are inclined to pursue this direction as it represents a substantial portion of today’s market. Most younger audiences engage with and become involved in new trends through short content formats therefore, it is crucial for all companies to participate in this movement. Short content holds significance in todays society due to the attention spans of audiences shrinking and those audience are consistently bombarded with information. Brief videos posts or advertisements convey essential messages swiftly facilitating easier consumption retention and action by viewers. Platforms such as TikTok, Instagram Reels, and YouTube Shorts further emphasise this trend by incentivising content that captures attention instantly, promotes rapid engagement and is readily shareable thus short content not only seizes attention but also disseminates more rapidly and creates a more lasting impact in a shorter duration.
In designing these videos the focus was on visually communicating the brand’s core values renewal and revival through colour motion and composition. Bright uplifting palettes and smooth transitions were chosen to evoke energy and optimism while organic shapes and natural motifs reinforce growth and vitality. The pacing and visual hierarchy were carefully tailored for a digital audience ensuring key messages are clear and engaging within a short format. By combining motion typography and imagery that embody freshness and restoration the videos effectively convey the brand’s identity and create an immediate emotional connection with viewers.
Video 1
https://www.youtube.com/shorts/TBV53-EBsKY – Revia Video 1 created using Adobe Express
In this video, my primary goal was to capture the viewers attention immediately with a prominent logo that clearly indicates what it is from the outset. Subsequently, if they choose to remain and watch until the conclusion they will discover that they can swipe up and will be redirected to the Revia website where they can utilise the service offered.
Video 2
https://youtube.com/shorts/0PDo-_btRqk Revia Video 2 created using Adobe Express
In this video I employed a similar approach to capture the viewers attention through prominent branding which is subsequently complemented by a swipe-up call to action. However, in this instance I aimed to enhance the contrast and hues significantly thereby engaging the viewers more effectively and encouraging them to remain until the conclusion ultimately expanding the brand’s reach.
Additional Mockups/Advertisement
These are some additional mockups that the client may potentially utilise. I aimed to create an initial set of packaging mockups although they are rough the primary focus is on maintaining the company’s branding with light oily greens that impart a soft tone to the packaging.
Additionally there is a billboard poster designed to engage the audience with the company. Once again the branding remains consistent throughout with the greens contributing to a vibrant natural theme that Revia aimed to achieve.
Lastly, I have included a quick concept for merchandise that the company could offer to customers. Here too the branding is consistent as the logo remains unchanged throughout the entire project.
Reference
Atlanticpictures – Short Films (2025) – https://atlanticpictures.com/2025/06/10/short-films-big-impact-why-purpose-driven-production-is-the-future-of-media/ [Accessed 23/12/25]