Presentation and Concept Development
Motion Slides( from PDF)
Sponsored Story motion – https://www.youtube.com/shorts/4y-dwwQpF-8
Maradona Live Post – https://www.youtube.com/shorts/cb7kpkeSXVk
Call to Action Motion – https://www.youtube.com/shorts/MgkGAObJUbc
Physical Bus Stop live AD – https://www.youtube.com/watch?v=hArsktkY4kg
Looking back at this project, I’m genuinely proud of how far the work came and how real the final portfolio feels. What started as a broad brief became a focused insight-led campaign with a clear identity and a real sense of purpose.
The strongest element of the work is undoubtedly the social aspects. The decision to go all in on social rather than spread the campaign thin across every channel was a risk that paid off. The TikTok #WhoGotTheKit mockups in particular land exactly where I wanted native genuinely connected to fan culture. The giveaway mechanic on Instagram gave the campaign a clear call to action and the visual consistency across both platforms felt professional and considered in my view.
The Highlight App concept pushed the work beyond a standard social campaign into something with real product thinking behind it. Combining World Cup updates with shirt discovery in a single branded environment is a genuinely strong idea and the high fidelity screens particularly the Bellingham player card showed how well the visual identity translated into a digital product context.The print extensions fixtures poster postage stamps and stickers added unexpected depth to the campaign. They showed the idea had legs beyond the screen and gave the whole project a physical presence during the tournament.
The client responded positively throughout which validated the direction early and gave me and the team confidence to keep pushing the ideas forward. If I were to develop this further, I’d want to refine the web experience to match the polish of the app screens. Overall the campaign achieved what it set out to do make Classic Football Shirts feel like a fan destination not just a retailer.
Task 2 – Reflective Blog Post
At the start, if I’m being honest I didn’t feel included. The dynamic between the graphic design and marketing students took time to find its footing and early on I felt like I was working alongside the team rather than as part of it. Rather than waiting around for that to change I made a decision to just get on with it producing work consistently showing up with ideas, and not making my contribution dependent on being invited in. That stubbornness in the best sense ended up being the thing that shifted things.
The real turning point came during one of the first client sessions when Ash and Alec responded strongly to my design work. That moment of external validation changed the group dynamic almost immediately. The marketing team started to see what I could bring began sharing their strategic thinking with me more openly and from that point we developed a genuinely strong working rhythm. They would divide the marketing tasks between themselves and bring the ideas to me to design. It was a clear and efficient split that played to everyone’s strengths and produced much stronger outcomes than any of us would have reached alone.That experience taught me something important about collaborative working sometimes you have to prove your value before the collaboration properly begins. Consistency and quality of output will always speak louder than asking to be included.
Working with a real client was a completely different experience to a standard university brief. With a normal brief you read it interpret it and deliver it largely on your own terms. This project involved weekly face to face meetings with Ash and Alec real deadlines and the genuine pressure of not knowing whether the client would respond well to the work. That pressure was uncomfortable at times but it was also exactly what made everyone try harder.
The feedback from the client was consistently positive in my case which gave the team confidence and direction. What struck me most was how specific and useful the feedback was it wasn’t just encouragement it was directional. When Ash told us the social mockups were exactly what the industry wants that it told us where to focus our energy. Ash and I even exchanged contacts after the project, with a conversation about potential future collaboration something that felt genuinely meaningful.More than anything this project taught me what professional creative practice actually feels like. The combination of team dynamics live client pressure iterative feedback and real deadlines created an experience that no standard brief can replicate. I came out of it a better collaborator a more confident designer and with a much clearer sense of how I want to work.
Task 3
Presentation Video – https://www.youtube.com/watch?v=DTML44wfYLE