Exercise 3

In the designing fase of mobile application development the journey to creating a successful product commences well before the actual coding phase. Two pivotal processes in the early stages are wireframing and prototyping they are instrumental in crafting applications that are intuitive efficient and user centric. Wireframing involves the creation of a fundamental visual layout for an application. This process emphasises structure over aesthetics illustrating the placement of elements such as buttons menus and content on each screen. Given the limited size of mobile screens wireframing assists designers in prioritising content and establishing clear navigation devoid of distractions. It enables teams to detect usability challenges at an early stage thereby conserving both time and development expenses.

Prototyping advances wireframes by incorporating interactivity. A prototype mimics the user experience by demonstrating how individuals will navigate through the application interacting with buttons swiping between screens and completing various tasks. This facilitates the testing of user flows the collection of feedback and the refinement of the overall experience prior to the commencement of development. Prototypes are essential in ensuring that the application feels intuitive and user-friendly from the outset. Wireframing and prototyping mitigate risks enhance collaboration and foster superior design choices. Most critically they contribute to the development of mobile applications that align with user expectations and provide a seamless engaging experience.

Low Fidelity Initial Idea

https://www.figma.com/design/2AYfOCLNoVcXJnJnnPSKKg/LOFI-wireframes?node-id=0-1&p=f&t=pXOcGgBpa4RToqia-0


For the initial lofi wireframe I simply proceeded with the first ideas that came to my mind which I then documented in Figma. I began with the first four pages providing a brief guide on how to utilise the functions. This serves as an effective method to bridge the gap between UX & UI and the user as it offers a brief overview of the available functions. The remainder consists of potential hierarchy and composition for experimenting with various aspects among other things.

Higher Quality Final Example

https://www.figma.com/design/cwUCdlmAx7jFbUoGCnDdwO/Untitled?node-id=0-1&p=f&t=Qe1zbP3a4HsA6mwD-0

In this wireframe I invested considerable thought as my primary objective was to predominantly concentrate on the potential content along with the actual layout and structure. I began to integrate more prominent calls to action that are visually distinct resulting in a more organised hierarchy and a more engaging flow. I opted not to include any dominant branding as I intend for this wireframe to serve as a mid prototype for users to evaluate. Branding will be incorporated once the functionality has been tested in some way. Main goal was to place and get all the call to actions visible and active as they can significantly help user testing for further evaluation. I aimed to enhance the visibility of the Calls to Action while evaluating their placement as they play a crucial role in prototyping by directing users on subsequent actions and testing the prototype interactive. These elements assist in decoding user intent thereby ensuring that the user flow is both clear and intuitive. By analysing user interactions with the CTA I can subsequently assess usability validate design decisions regarding aspects such as wording placement and visual hierarchy and pinpoint potential friction points early in the design process. This approach significantly increases the realism of the prototype ensuring that all stakeholders are satisfied with the final product.

Reference

Figma Kits

Materia Design – Community – Libraries – UI KITS – Material 3 Design Kit 2025 – https://www.figma.com/community/file/1035203688168086460 [Accessed 20/12/25]

Figma – Community – Libraries – UI KITS – Simple Design System 2025 – https://www.figma.com/community/file/1380235722331273046 [Accessed 20/12/25]

Apple – Community – Libraries – UI KITS – iOS and iPadOS 26 https://www.figma.com/community/file/1527721578857867021 [Accessed 20/12/25]

Ira Winterman – Community – Libraries – UI KITS – UI KITS 2025 –https://www.figma.com/community/file/1094903221888025808 [Accessed 20/12/25]

Reference

Webflow – Craft effective CTAs (2025) – https://webflow.com/blog/cta-best-practices?utm_source=google&utm_medium=search&utm_campaign=SS-GoogleSearch-Nonbrand-DynamicSearchAds-Tier3&utm_term=dsa-1480385100845___697641339347__&gad_source=1&gad_campaignid=21231180361&gbraid=0AAAAADsEFNN48GQbb2RUNhnmWXGslv6Xz&gclid=Cj0KCQiAvOjKBhC9ARIsAFvz5lhDj5l_gpfhZIW4AfpFu9aVjS2SVQzCMeXf_yB25UjH0Dn3Q0PIuBsaAmh9EALw_wcB [Accessed 23/12/25]

Figma – UI VS UX (2025) – https://www.figma.com/resource-library/difference-between-ui-and-ux/ [Accessed 23/12/25]

Vizion – 5 Reason a Call to Action is Important (2025) https://www.vizion.com/blog/3-reasons-call-action-important/ [Accessed 23/12/25]

Figma – What is visual Hierarchy (2025) https://www.figma.com/resource-library/what-is-visual-hierarchy/ [Accessed 23/12/25]

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